Verb Adds New Products to Hydrate Collection

Verb Products has introduced two new products—Hydrate Oil and Hydrate Styling Cream—to its Hydrate Collection.

When used as a system, the collection delivers seven times more hydration to hair and reduces frizz by 77% for visibly shiny, healthy hair, per the brand.

Building on the success of its Ghost Oil, Verb leveraged its formulation expertise in the oil category to introduce Hydrate oil, which is designed to drench hair with hydration—while providing heat protection—for silky, frizz-free strands. Backed by clinical research, the oil is proven to provide 10 times more hydration, reduce frizz by 68% and increase shine by 101%, per the brand.

The Hydrate Styling Cream is designed to hydrate and reduce frizz while adding light hold for smooth hair. Formulated with argan and babassu oils, moisture-locking ceramides and flexible polymers, this product is clinically proven to reduce frizz by 75% and provide hair with four times more hydration for sleek and shiny hairstyles, according to Verb.

To make the formulas more experiential, all Hydrate products now feature a new fragrance with notes of amber and warm jasmine.

The Hydrate Collection includes six products—oil, styling cream, shampoo, conditioner, leave-in conditioner and mask.

“Our new Hydrate Collection provides unparalleled hydration and is a testament to our commitment to innovation,” said Meg Lerner, vice president of marketing at Verb Products. “At Verb, we strive to create products that not only address common hair concerns but also enhance the overall haircare experience for our customers.”

Verb’s Hydrate Collection is available now at www.verbproducts.com and at select retailers including Sephora, Ulta Beauty, Ulta Beauty at Target, Amazon and salons across the US.